How to become a Target Plus seller.

Target Plus has no public sign-up. Sellers are selected and approved by Target to keep the catalog curated. Here’s how the process works — and how to make your brand an easy yes.

The invite & approval process

Target Plus is invite-only: Target’s marketplace team selects brands that fit assortment needs and can meet the operational bar. Brands typically reach the marketplace team through a direct invitation, an introduction from an approved integration partner, or Target’s own scouting.

Acenda is an established Target Plus integration partner — when there’s a good product fit, our business development team can help introduce your brand to the marketplace team.

What makes a brand approvable

• Assortment fit: products that complement Target’s categories and fill gaps in the curated catalog.
• Content readiness: a clean, attribute-rich catalog that can meet Target’s taxonomy — see the requirements guide.
• Fulfillment capability: reliable seller-fulfilled shipping with tracking, plus returns support.
• Marketplace track record: strong performance on other channels signals you can hold Target’s bar.

How to prepare while you wait

Brands that launch fastest arrive with their house in order: a normalized catalog with complete attributes, image assets that meet spec, inventory and order systems that can integrate, and a returns process. Acenda customers do this work once — the same catalog foundation powers 100+ channels, so preparing for Target Plus also prepares you for Macy’s, Nordstrom, and beyond.

Once approved, Target’s onboarding program expects sellers to onboard 75% of their agreed assortment within the first 75 days, on a 120-day overall onboarding timeline — catalog-ready brands move much faster, since listing validation itself takes only days.

Frequently asked questions