Best Buy Marketplace
Is Best Buy Marketplace worth it?
Quick answer
Best Buy Marketplace can be worth it for brands whose products complement Best Buy's assortment and who can ship and support customers themselves. Shoppers see your products on BestBuy.com and the app, can use rewards-based offers, and can return most items in a Best Buy store in the U.S. The trade-offs are that Best Buy approves sellers, you handle fulfillment and support, and Best Buy sets the fees and policies.
This page is part of the sell on Best Buy Marketplace guide.
Last reviewed: October 8, 2026 · Based on Best Buy public information.
What makes Best Buy Marketplace attractive?
Shoppers see marketplace products on BestBuy.com and in the Best Buy app, labeled as sold and shipped by the seller. The items are available only online and in the app.
Rewards-based offers and Spend & Get offers apply to marketplace purchases. In the U.S., most items can be returned at a Best Buy store or shipped back to the seller within a 15-day standard window.
Launch categories ran well beyond a single electronics aisle, including décor, furniture, small appliances, and toys. See Best Buy Marketplace categories.
What are the trade-offs?
Best Buy carefully selects sellers and approves them subject to its terms. You manage shipping and product support, and Best Buy monitors marketplace sellers. You answer buyer inquiries yourself.
Best Buy shares detailed seller policies during onboarding. Best Buy Marketplace fees align with industry-standard marketplace commission and referral structures, with exact commercial terms set by Best Buy and confirmed during onboarding. Acenda's platform fee is separate (flat rate per channel, never a percentage of sales).
The other ways of selling with Best Buy are on Best Buy Marketplace vs drop-ship vs wholesale.
Should you also sell on Best Buy Canada?
Best Buy Canada runs its own marketplace on BestBuy.ca, launched in 2016, separate from the U.S. marketplace. A U.S. approval is not a Canadian approval.
Acenda connects separately to Best Buy's U.S. and Canadian marketplaces, so each runs its own catalog and local-currency pricing, while orders, cancellations, returns, and tracking all flow through the same process on both. Book a demo and we'll walk through the fees for your setup.
