Lowe's Marketplace listing requirements

This page is part of the sell on Lowe's Marketplace guide.

Last reviewed: October 8, 2026 · Based on Lowe's public information.

How are Lowe's Marketplace listings built?

Listings are built with category-specific import templates in the Lowe's seller portal. Each category asks for its own set of product attributes, and those attributes need to be complete before you submit.

Every product also needs a GS1-certified UPC. The business side of eligibility is on Lowe's Marketplace seller requirements, and example categories are on Lowe's Marketplace categories.

What is the Prop 65 declaration?

Every Lowe's Marketplace item needs a Prop 65 declaration. The declaration says whether a California Proposition 65 warning applies to that item. If the answer is yes, a supporting document is attached.

This page is not legal advice. Confirm how the declaration works for your products during onboarding, and keep the document with the item when a warning applies.

What image does Lowe's require?

Every item needs a front-facing product image. Lowe's public materials used for this guide do not publish image counts, pixel sizes, or background rules, so check the Lowe's seller portal for current image guidance in your category.

Why do Lowe's listings get rejected?

Common rejection causes are incomplete attributes, missing Prop 65 documentation, and missing images. Completing the template before you submit is the most direct way to avoid that round trip.

Requirements can change; confirm current terms during onboarding.

Listing requirements FAQ

Keep reading