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Lowe's Marketplace

Introductions and nominations for Lowe's Marketplace

Quick answer

Acenda can introduce or nominate qualified brands to Lowe's Marketplace as an approved, pioneer partner that has been part of Lowe's Marketplace since day one. An introduction or nomination is not approval: Lowe's carefully selects its sellers, and you still apply at Lowes.com/Marketplace. Lowe's makes the final decision.

This page is part of the sell on Lowe's Marketplace guide.

Last reviewed: October 8, 2026 · Based on Lowe's public information.

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What Acenda can dointroduce or nominate qualified brands
What it is notapproval or a guarantee
Who decidesLowe's
ApplicationLowes.com/Marketplace
Formal nomination programnone published

Can Acenda nominate your brand for Lowe's Marketplace?

Acenda is an approved, pioneer partner of Lowe's Marketplace and has been part of Lowe's Marketplace since day one. With that comes the honor and responsibility of assisting with introductions and nominations for qualified brands. An introduction or nomination is not approval — Lowe's makes the final decision.

Acenda can introduce or nominate qualified leads to almost any third-party marketplace. Named channels, including Lowe's Marketplace, are examples. They are not a complete list, and there is no formal retailer or Acenda nomination program.

What does an introduction or nomination do?

An introduction puts a qualified brand in front of the marketplace team. It does not change Lowe's criteria, it does not change your odds, and it does not change the speed of review.

You still apply at Lowes.com/Marketplace. If Lowe's selects you, you receive an invitation to onboard. Lowe's publishes no review timeline. The application steps are in how to apply to Lowe's Marketplace.

Which brands are a fit for an introduction?

Lowe's carefully selects sellers so products align with its brand, quality, and strategy. Verified sellers range from small businesses to nationally recognized brands, including existing suppliers whose marketplace products are not duplicative of Lowe's assortment.

A practical fit is home products in categories Lowe's already uses as examples, such as furniture, kitchen and bath, home décor, and tools, plus the ability to ship U.S. inventory. The baseline is on Lowe's Marketplace requirements.

How should you prepare for a Lowe's introduction?

  • Category fit. Know which Lowe's categories your products belong in, and whether they duplicate Lowe's assortment.
  • Business documents. U.S.-registered business, U.S. address, W-9, and EIN.
  • Identifiers. GS1-certified UPCs on your products.
  • Catalog completeness. Complete attributes and Prop 65 information for every item.
  • Shipping capacity. Inventory in the United States and a plan to ship with Lowe's-approved carriers.

For the wider picture of how introductions work across marketplaces, read how marketplace nomination works.

Lowe's introductions FAQ

Is there a formal Lowe's Marketplace nomination program?

Lowe's does not publish a nomination program. Sellers apply at Lowes.com/Marketplace, and Lowe's selects the sellers it invites to onboard.

Does an Acenda introduction guarantee Lowe's will accept my brand?

No. An introduction or nomination is not approval. Lowe's makes the final decision using its own criteria.

What should I prepare before asking Acenda for a Lowe's introduction?

Have your U.S. business details, W-9 and EIN, GS1 UPCs, complete product attributes, Prop 65 information, and a clear view of which Lowe's categories your products fit.

Keep reading

Sell on Lowe's MarketplaceStart with the Lowe's Marketplace guide.How to applyYou still apply at Lowes.com/Marketplace.Seller requirementsWhat to have ready before an introduction.How marketplace nomination worksIntroductions across third-party marketplaces.

Want to talk through a Lowe's introduction?

An introduction is not approval. Lowe's makes the final decision. Book a demo and we'll walk through the fees for your setup.

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