Ulta Beauty Marketplace listing requirements: templates, images, and names

This page is part of the sell on Ulta Beauty Marketplace guide.

Last reviewed: October 8, 2026 · Based on Ulta Beauty's public information.

What do Ulta's category templates cover?

Ulta Beauty Marketplace listing requirements start with Ulta's category attribute templates. You fill those fields for the category you are listing into.

Brands upload a proposed assortment. Ulta's Marketplace team reviews it against Ulta's product standards and assortment strategy, and Ulta reviews products, prices, and images before anything goes live.

How should shades and sizes be set up?

Shades and sizes are variants of one product, not separate listings. A wide shade range stays one family, with each shade attached to that product.

What are Ulta's image and video requirements?

The main image must be at least 2000×2000 pixels. You can add up to seven alternates plus a swatch.

Product videos need closed captions. Missing or badly formatted captions are a common reason listings slow down.

How long can an Ulta product name be?

The web product name is about 90 characters. Names that run too long are a common listing delay, so write the name for the web field rather than pasting a long internal title.

What gets listings stuck in review?

At the listing stage, the usual causes are main images under spec, missing category attributes, names that run too long, inconsistent shade or size families, and missing or badly formatted captions.

Requirements can change. Confirm current specs with Ulta Beauty during onboarding.

How Acenda prepares listings for Ulta

Acenda maps listings to Ulta's category templates, formats images to Ulta's specs, structures shade and size families once, and surfaces Ulta's rejections as plain-language fixes.

See what Acenda handles for Ulta.

Frequently asked questions

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