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Ulta Beauty guide

What Acenda handles for Ulta Beauty Marketplace

Quick answer

After Ulta Beauty invites your brand, Acenda connects your catalog to Ulta Beauty Marketplace: listings mapped to Ulta's category templates, shade and size families, images formatted to Ulta's specs, inventory and pricing sync, orders and tracking both ways, and order-by-order payout reconciliation. Acenda does not approve brands, ship orders, or issue refunds.

This page is part of the sell on Ulta Beauty Marketplace guide.

Last reviewed: October 8, 2026 · Based on Ulta Beauty's public information.

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Listings	Category templates, attributes, UPCs, plain-language rejection fixes.
Shades and sizes	Structured once as variant families.
Images	2000×2000 main, alternates, swatch.
Inventory and pricing	Synced with your other channels.
Orders	Routed to your warehouse or 3PL; tracking sent back.
Payouts	Reconciled order by order.
Catalog	One catalog for all channels.
Not Acenda's job	Approval, shipping, refunds, Ulta's terms.

What does Acenda do on Ulta Beauty Marketplace?

The Ulta Beauty Marketplace integration starts after Ulta invites your brand. Selling on Ulta is the job. The work below is how Acenda supports it.

Listing content

Acenda maps the catalog to Ulta's category templates, including attributes, variants, and UPCs. The field-level rules are on Ulta Beauty Marketplace listing requirements.

Shades and sizes

Acenda structures shade and size families once, the way Ulta expects, so a wide shade range does not get rebuilt by hand as separate listings.

Images

Acenda formats images to Ulta's specs: a main image of at least 2000×2000 pixels, up to seven alternates, and a swatch.

Rejections in plain language

Acenda surfaces Ulta's rejections as plain-language fixes tied to the product and field, so your team can correct and resubmit.

Inventory and pricing

Acenda syncs inventory and prices with your other channels from the same catalog. You still supply prices with the catalog, and Ulta reviews them.

Orders and tracking

Acenda pulls orders, routes them to your warehouse or 3PL, and sends tracking back. Your team still ships. See Ulta Beauty Marketplace fulfillment and returns.

Payout reconciliation

Acenda reconciles payouts order by order. The fee context is on Ulta Beauty Marketplace fees.

Which platform does Ulta Beauty Marketplace run on?

UB Marketplace is powered by Mirakl. Selling on Ulta is the job; Mirakl is the platform underneath it. Acenda is an approved, pioneer partner of Ulta Beauty Marketplace and has been part of Ulta Beauty Marketplace since day one.

What Acenda does not do

Approval. Acenda does not approve brands or decide acceptance.
Retailer terms. Acenda does not set Ulta's terms.
Shipping. Acenda does not ship orders.
Refunds. Acenda does not issue refunds.
Dates. Acenda does not guarantee a go-live date.

One catalog for every channel

Ulta runs from the same Acenda catalog you use for your other channels: one product record, channel-ready versions.

Shade families, attributes, and inventory stay in that record, so a change does not get retyped for every door.

Frequently asked questions

Does Acenda ship Ulta Beauty Marketplace orders?

No. Your warehouse or 3PL ships. Acenda routes each order to it and sends tracking back so shipments are confirmed inside Ulta's 2-business-day window.

Can Acenda manage a large shade range for Ulta?

Yes. Acenda structures shade and size families once, the way Ulta expects, so a wide shade range does not get rebuilt by hand as separate listings.

How does Acenda handle Ulta listing rejections?

Acenda surfaces Ulta's rejections as plain-language fixes tied to the product and field, so your team can correct and resubmit.

Keep reading

Sell on Ulta Beauty MarketplaceThe channel guide.Listing requirementsTemplates, images, and names.Fulfillment and returnsWhat happens after an order arrives.FeesPayouts and what you plan for.How to applyConnection work starts after the invitation.

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