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CatalogGenie™Powered by Acenda
CatalogGenie™ · How it works

One connection. An entire vendor network.

Connect your marketplace to CatalogGenie through Acenda once. CatalogGenie sources, normalizes, maps, validates, enriches and keeps your assortment current — whether sellers stay seller of record or CatalogGenie takes that role.

Toys parading into a sunlit storefront — products arriving ready to sell

Nine steps, one connection.

01

Connect

Connect your marketplace to CatalogGenie through Acenda. Avoid building and maintaining separate integrations for every vendor.

02

Build your assortment

Select categories and participating vendors based on your marketplace strategy. Start broad or begin with focused categories.

03

CatalogGenie normalizes the data

CatalogGenie consolidates product information from many vendor systems into Acenda’s structured commerce data model.

04

Map to your taxonomy

Products are mapped into the marketplace’s taxonomy and required attributes.

05

Pre-flight validation

Before products reach the marketplace, CatalogGenie checks data against marketplace requirements to identify missing or invalid attributes.

06

Enrich product content

Where supported, CatalogGenie consolidates product reviews from participating sources and syndicates them with the product assortment.

07

Go live

Validated products are delivered to the marketplace.

08

Monitor vendor compliance

CatalogGenie helps monitor vendor compliance against marketplace requirements and surfaces issues that may require attention.

09

Stay current

CatalogGenie continuously handles new items, inventory, pricing, product changes, supported review updates and vendor compliance monitoring.

From ~1,500 vendor accounts to one Acenda feed.

~1,500 VENDOR ACCOUNTS ONE PIPELINE ONE FEED CatalogGenie™ 01Source02Normalize03Map04Validate05Reviews06Compliance07Sync One Acenda feed → your marketplace Vendors connect once · CatalogGenie™ normalizes, maps and validates · the marketplace receives one clean feed

The same architecture supports either operating model: in Flow-Through, participating sellers remain sellers of record; in Seller of Record, CatalogGenie provides one consolidated seller relationship. Compare the models →

See how your marketplace would connect.