From zero assortment to marketplace-ready.
A launch playbook for retailer-operated, specialty, regional and social commerce marketplaces: connect once, choose assortment, map, validate, launch — and keep the marketplace healthy after go-live.
Two ways to build assortment.
CatalogGenie helps operate the assortment after launch, too.
Marketplace assortment is not a one-time project. CatalogGenie helps keep vendors, product content, inventory, pricing and supported review content current while giving marketplace teams greater visibility into vendor compliance.
Choose the operating model that fits your marketplace.
Connect sellers directly to your marketplace.
The participating seller remains the seller of record. Acenda provides the technology and infrastructure connecting the two sides: product feeds, catalog normalization, taxonomy mapping, listing creation and validation, inventory and price synchronization, order routing, review consolidation and syndication, vendor compliance monitoring and ongoing catalog updates.
Simplify marketplace vendor relationships.
For supported marketplace programs, CatalogGenie can act as the seller of record. Instead of the marketplace establishing and managing individual seller relationships and integrations with hundreds of vendors, CatalogGenie provides a consolidated seller relationship representing a broad assortment.
Frequently asked questions
How quickly can we launch?
CatalogGenie is designed to dramatically reduce the vendor-by-vendor onboarding process. Timing depends on marketplace integration, taxonomy and selected assortment, but the objective is days rather than quarters.
Do we have to take the entire assortment?
No. Marketplaces choose categories and participating vendors based on their merchandising strategy.
Can you help us find vendors for missing categories?
Yes. CatalogGenie can help identify assortment gaps and source vendors to address them.
Do vendors need to build a new integration?
CatalogGenie is powered by Acenda and its network of 100+ integrations, reducing the need for custom point-to-point connections.
Can sellers remain the seller of record?
Yes. CatalogGenie can operate as a flow-through system connecting sellers to the marketplace.
Can CatalogGenie be the seller of record?
Yes. For supported marketplace programs, CatalogGenie can operate as seller of record and provide a consolidated seller relationship.
Can we start with only a few categories?
Yes. The program can begin with priority categories and expand over time.
Does CatalogGenie help monitor vendors after they launch?
Yes. CatalogGenie helps marketplace teams monitor ongoing vendor compliance and surface issues that may require attention.
Can CatalogGenie bring product reviews into our marketplace?
CatalogGenie can consolidate supported product reviews from participating sources and syndicate them with the product assortment where available.