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Home / Channels / Sell on Urban Outfitters / How to apply
UO MRKT

How to apply to UO MRKT

Quick answer

To apply to UO MRKT, Urban Outfitters' marketplace, submit the UO MRKT seller form on urbanoutfitters.com. Urban Outfitters reviews brands for category and brand fit and invites the ones it selects; its buyers then work with you on which products go live. Urban Outfitters publishes no review timeline.

This page is part of the sell on Urban Outfitters guide.

Last reviewed: October 8, 2026 · Based on Urban Outfitters public information.

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Where to applyUO MRKT seller form on urbanoutfitters.com
Who reviewsUrban Outfitters
After an invitationChoose the assortment, sign the URBN agreement, set up your seller account
TimelineNot published

How do you apply to UO MRKT, step by step?

Urban Outfitters takes applications through the UO MRKT seller form on urbanoutfitters.com. The steps below are the path from that form to a live assortment. Urban Outfitters publishes no review timeline.

  1. Check your fit. Confirm your products fit UO MRKT's categories and Urban Outfitters' brand strategy.
  2. Prepare your catalog and policies. Use on-brand imagery with no URBN trademarks, keep prices consistent with your other channels, and decide your shipping and return policies.
  3. Submit the UO MRKT seller form. Submit the UO MRKT seller form on urbanoutfitters.com. The form asks about your company and the retailers and marketplaces you already sell through.
  4. Wait for Urban Outfitters' review. Urban Outfitters invites the brands it selects. Urban Outfitters publishes no review timeline.
  5. Choose your assortment. Urban Outfitters' buyers work with you on which products go live.
  6. Sign the agreement and set up your account. Accept the URBN Marketplace Seller Agreement and add your Shipping + Returns details in your UO seller account.
  7. Connect, test, and go live. Connect your catalog, inventory, and orders, directly or through a partner such as Acenda, and start selling.

What to prepare in steps 1 and 2 is on UO MRKT requirements. If you want an introduction before or alongside the form, read introductions and nominations for UO MRKT.

Can Acenda help with your UO MRKT application?

Acenda is an approved, pioneer partner of UO MRKT, Urban Outfitters' marketplace, and has been part of UO MRKT since day one. Acenda can introduce or nominate qualified leads to almost any third-party marketplace. An introduction or nomination is not approval. Urban Outfitters makes the final decision.

You still submit the UO MRKT seller form. After Urban Outfitters invites you, Acenda can connect the catalog, inventory, and orders. Requirements can change. Confirm the current terms during onboarding.

After approval, setup is connect your account, map the catalog, set inventory and price sync rules, test, and go live. Timing varies by catalog size and complexity. See what Acenda handles on Urban Outfitters.

How to apply FAQ

What happens after I submit the UO MRKT seller form?

Urban Outfitters reviews your brand for category and brand fit. If it invites you, its buyers work with you on your assortment, and you sign the URBN Marketplace Seller Agreement and set up your seller account.

How long does UO MRKT approval take?

Urban Outfitters does not publish a timeline. After approval, setup time varies by catalog size and complexity.

Do I choose which products go on UO MRKT?

You choose together with Urban Outfitters. Its buyers work with each seller to select which products from the assortment go live.

Keep reading

Sell on Urban OutfittersThe hub this application path belongs to.RequirementsCategory fit, imagery, prices, and policies to prepare.Introductions and nominationsWhat an introduction adds, and what it does not.What Acenda handlesHow the connection works after approval.

Ready to apply to UO MRKT?

You apply through the UO MRKT seller form. Acenda can help you prepare and, after approval, run the channel. Book a demo and we'll walk through the fees for your setup.

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