Home/Channels/Sell on Urban Outfitters with UO MRKT
Urban Outfitters
Channels · Apparel and lifestyle marketplace
Sell on Urban Outfitters with UO MRKT
Quick answer
UO MRKT, Urban Outfitters' marketplace, is a curated, invitation-based marketplace on urbanoutfitters.com where selected third-party brands sell alongside Urban Outfitters' own assortment. Brands apply through the UO MRKT seller form, and Urban Outfitters invites the ones that fit its category and brand strategy. Sellers ship every order and handle their own returns, which go directly to the seller rather than to Urban Outfitters stores.
Apparel, home and décor, accessories, tech and media, beauty, outdoor, pet
On the site
UO MRKT badge; sold and fulfilled by the seller
Who ships
The seller
Returns
Directly to the seller, under the seller's policy
Promotions
UO MRKT items are excluded from Urban Outfitters promotions and UO Rewards
Fees
Set by Urban Outfitters, in line with industry-standard marketplace structures
Acenda
Approved, pioneer partner of UO MRKT since day one
What is UO MRKT?
UO MRKT is Urban Outfitters' curated marketplace on urbanoutfitters.com. Urban Outfitters describes it as connecting its community with "an evolving lineup of culturally-minded brands and new discoveries." Urban Outfitters opened its site to curated third-party sellers in 2018.
Shoppers see a UO MRKT badge above the Add to Bag button. All UO MRKT orders are sold and fulfilled by the seller, and the product page names the seller.
Who can sell on Urban Outfitters?
Urban Outfitters describes its marketplace as highly curated. Sellers join by invitation, and a brand has to align with its category and brand strategy. Its buyers work with each seller to choose which products from the assortment go live. Under the URBN Marketplace Seller Agreement, URBN may accept or reject a seller's registration.
The categories listed for UO MRKT sellers are apparel (women's, men's, and kids'), home and décor, accessories, tech and media (including vinyl), beauty, outdoor, and pet. A category match is only the starting point. Urban Outfitters still chooses the brands and the products.
Sellers sign the URBN Marketplace Seller Agreement, which is published openly. In general terms it expects a legitimate, registered business with the permits and licenses it needs, and compliance with product-safety and intellectual-property rules. URBN may update the agreement. Requirements can change. Confirm the current terms during onboarding.
Brands apply through the UO MRKT seller form on urbanoutfitters.com. The form asks about your company and the retailers and marketplaces you already sell through. Urban Outfitters reviews submissions against its category and brand fit and invites the brands it selects.
An invitation opens assortment selection. Urban Outfitters' buyers work with you on which products go live.
Urban Outfitters publishes no review timeline. After approval, the practical path is to connect your account, map your catalog to Urban Outfitters' categories and attributes, set inventory and price sync rules, test, and go live. Timing varies by catalog size and complexity.
Can Acenda introduce or nominate your brand to Urban Outfitters?
Acenda is an approved, pioneer partner of UO MRKT, Urban Outfitters' marketplace, and has been part of UO MRKT since day one. With that comes the honor and responsibility of assisting with introductions and nominations for qualified brands. An introduction or nomination is not approval — Urban Outfitters makes the final decision.
Acenda can introduce or nominate qualified leads to almost any third-party marketplace. UO MRKT, The Knot Registry Store, Target Plus, Nordstrom Marketplace, Macy's Marketplace, Lowe's Marketplace, and Best Buy Marketplace are examples. None of those names is the full list.
You still apply through the UO MRKT seller form. An introduction does not guarantee acceptance and does not improve your odds or your speed.
The seller ships every order, order processing time varies by seller, and shoppers are charged when the seller ships. A mixed cart splits into separate orders, each seller's shipping policy appears in Shipping + Returns, shoppers may pay shipping charges under that policy, and UO MRKT items don't currently ship internationally or get gift wrapped.
Returns go directly to the seller, not to Urban Outfitters stores or through Urban Outfitters' standard online returns, under the return policy in Shipping + Returns and in confirmation emails. Urban Outfitters says most sellers include a prepaid return label; otherwise the shopper writes from the order details page, restocking or return-shipping deductions may come out of the refund, exchanges are a return plus a new order, and refund timing depends on the seller.
Shoppers contact the seller from the order details page to ask a question or request a return, and there is no single UO-wide marketplace return window. Detail is on UO MRKT fulfillment and returns.
What pricing and promotions rules apply?
Marketplace prices must stay consistent with the seller's other sales channels. You set product prices, and those prices have to match what shoppers see for the same products on your other channels.
UO MRKT items are excluded from all Urban Outfitters promotions, and UO Rewards can't be redeemed on them. Plan the listing without retailer promotions or reward redemption on these items.
What are UO MRKT fees?
UO MRKT fees align with industry-standard marketplace commission and referral structures, with exact commercial terms set by Urban Outfitters and confirmed during onboarding. Acenda's platform fee is separate (flat rate per channel, never a percentage of sales).
Urban Outfitters does not publish a public rate card for UO MRKT. Book a demo and we'll walk through the fees for your setup.
After an invitation, Acenda runs the day-to-day connection. Acenda does not approve brands or set Urban Outfitters' terms.
Catalog. Your catalog is mapped to Urban Outfitters' categories and attributes and validated against required attributes and image requirements before it is submitted.
Inventory and pricing sync. Inventory and prices stay in sync with your other channels, with safety-stock buffers.
Orders. Orders route to your warehouse, 3PL, or fulfillment partner.
Tracking. Tracking is sent back to Urban Outfitters.
Cancellations and return status. Cancellations and return status sync.
Shipping + Returns details stay with you. You set them in your UO seller account, and Acenda does not push them. Acenda does not answer shopper messages. The connection is Urban Outfitters only.
UO MRKT fits brands in its categories that can ship and handle returns. Access is by invitation, prices must stay consistent with your other channels, these items are excluded from Urban Outfitters promotions and UO Rewards, and shipping is domestic only.
On a marketplace you keep ownership of your inventory, set product prices, ship direct, and handle returns. In a typical wholesale relationship, the retailer buys your product and sells it as its own.
UO MRKT is Urban Outfitters' curated marketplace on urbanoutfitters.com. Invited third-party brands list products there with a UO MRKT badge, and each order is sold and fulfilled by the brand.
Can any brand sell on Urban Outfitters?
No. UO MRKT is curated and invitation-based. Brands apply through the UO MRKT seller form, and Urban Outfitters invites the brands that fit its category and brand strategy.
How do I become a UO MRKT seller?
Fill out the UO MRKT seller form on urbanoutfitters.com. If Urban Outfitters invites your brand, its buyers work with you on which products go live, and you sign the URBN Marketplace Seller Agreement and set up your seller account.
Who ships UO MRKT orders?
The seller does. All UO MRKT orders are sold and fulfilled by the seller, and order processing time varies by seller.
Can UO MRKT items be returned to Urban Outfitters stores?
No. UO MRKT items can't be returned to Urban Outfitters stores. Shoppers return them directly to the seller under the return policy shown in the product page's Shipping + Returns section.
Do Urban Outfitters promotions apply to UO MRKT items?
No. UO MRKT items are excluded from Urban Outfitters promotions, and UO Rewards can't be redeemed on them.
Does UO MRKT ship internationally?
Not currently. Urban Outfitters says UO MRKT items are not eligible for international shipping.
What are UO MRKT fees?
UO MRKT fees align with industry-standard marketplace commission and referral structures, with exact commercial terms set by Urban Outfitters and confirmed during onboarding. Acenda's platform fee is separate (flat rate per channel, never a percentage of sales).
Does UO MRKT include Anthropologie or Free People?
No. UO MRKT is Urban Outfitters' marketplace. Anthropologie and Free People run their own separate seller programs, and this guide covers UO MRKT only.
Can Acenda nominate my brand for UO MRKT?
Acenda can introduce or nominate qualified leads to almost any third-party marketplace, including UO MRKT. An introduction or nomination is not approval. Urban Outfitters makes the final decision.
Sources: Urban Outfitters' UO MRKT FAQ and seller form, the URBN Marketplace Seller Agreement, and Urban Outfitters' 2018 earnings-call remarks.
Acenda helped us add marketplace channels and connect the systems we use every day. Their team also helped us build relationships with new marketplace partners.
Jack Knoll
Director of Expansion, e-commerce aggregator
After our first marketplace launch, Acenda helped us add more channels. Their team knows how retail marketplaces work and helps sellers choose channels that fit their products.
Blake
Bokser Home
Acenda helped us manage product listings and order routing. Their marketplace relationships helped us get listed on new curated channels.
Shane Hohenstein
Founder & CEO, Voyageur Group & Paddle Commerce
Ready to sell on Urban Outfitters?
Acenda connects your catalog, inventory, and orders to UO MRKT and your other channels in one place. Book a demo and we'll walk through the fees for your setup.
Urban Outfitters