Introductions and nominations for UO MRKT

This page is part of the sell on Urban Outfitters guide.

Last reviewed: October 8, 2026 · Based on Urban Outfitters public information.

Can Acenda nominate your brand for UO MRKT?

Acenda is an approved, pioneer partner of UO MRKT, Urban Outfitters' marketplace, and has been part of UO MRKT since day one. With that comes the honor and responsibility of assisting with introductions and nominations for qualified brands. An introduction or nomination is not approval — Urban Outfitters makes the final decision.

Acenda can introduce or nominate qualified leads to almost any third-party marketplace. UO MRKT, The Knot Registry Store, Target Plus, Nordstrom Marketplace, Macy's Marketplace, Lowe's Marketplace, and Best Buy Marketplace are examples. None of those names is the full list.

You still apply through the UO MRKT seller form on urbanoutfitters.com. The form asks about your company and the retailers and marketplaces you already sell through.

What does an introduction do and not do?

An introduction or nomination tells Urban Outfitters that a qualified brand would like to be considered. It is not approval, it does not guarantee acceptance, and it does not improve your odds or speed the review. Neither Urban Outfitters nor Acenda publishes a formal nomination program.

The same idea, across marketplaces, is explained in how marketplace nomination works.

Which brands are a fit?

Urban Outfitters looks for brands that align with its category and brand strategy. Sellers join by invitation. The categories listed for UO MRKT sellers include apparel, home and décor, accessories, tech and media (including vinyl), beauty, outdoor, and pet.

Fit is necessary and not sufficient. Urban Outfitters' buyers still choose which products from the assortment go live. Read UO MRKT requirements before you ask for an introduction.

How do you prepare?

• Category fit. Confirm your products sit in the categories UO MRKT lists, and that the brand aligns with Urban Outfitters' brand strategy.
• On-brand imagery. Use your own imagery and copy, with no URBN trademarks in the listings.
• Consistent prices. Marketplace prices must stay consistent with your other sales channels.
• Shipping and return policies. Be ready to ship every order and to publish a return policy, including a return window you set.

Then submit the seller form. The steps are on how to apply to UO MRKT.

UO MRKT introductions FAQ

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