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Target Plus × Amazon MCF

Integrate Target Plus with Amazon MCF

Quick answer

Only if Target explicitly approves your use of Amazon MCF for Target Plus orders. Target doesn't allow competitor fulfillment services for those orders, and Acenda does not grant that approval. With Target's approval, you must use Amazon's Blank Box (unbranded) option and block Amazon Logistics, and Acenda Support can then set up MCF routing for your Target Plus orders.

Last reviewed: November 5, 2026 · Based on Acenda's public Target Plus and Amazon MCF pages and help articles 17699364, 18232890 and 11849978.

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Can you use Amazon MCF for Target Plus?

Only if Target explicitly approves your use of Amazon MCF for Target Plus orders. Target doesn't allow competitor fulfillment services for those orders, and Acenda does not grant that approval. With Target's approval, you must use Amazon's Blank Box (unbranded) option and block Amazon Logistics, and Acenda Support can then set up MCF routing for your Target Plus orders.

Request approval by opening a case in the Target+ Partner Portal. Without that approval, Amazon fulfillment isn't allowed for Target Plus orders.

Walmart's fulfillment services and other competitor fulfillment services aren't allowed.

See Target Plus: Which carriers and shipping methods can you use? and the Target Plus onboarding checklist.

Target Plus rules that still apply to MCF orders

  • Plain, unbranded packaging with no reference to any marketplace other than Target, inside or outside the box.
  • No packing slips or marketing materials.
  • Your return address on the shipping label.
  • An approved Target Plus carrier with valid tracking. Amazon Logistics isn't an approved Target Plus carrier, so block it.
  • Ship from the U.S. within Target's lead time and delivery window (see Target Plus fulfillment).

Amazon limits which items can ship unbranded; check Amazon's MCF documentation.

Amazon MCF vs FBA for Target Plus

Target Plus is seller-fulfilled, with no FBA-style program (see Target Plus vs Amazon and Walmart).

FBA is for orders placed on Amazon. MCF is the Amazon service that fulfills other channels' orders.

Selling on Amazon itself: Sell on Amazon.

How Acenda routes Target Plus orders to MCF

Target Plus connects to Acenda (How to connect Target Plus to Acenda). MCF connects to Acenda (Integrate Amazon MCF with Acenda).

After Target approves you, Acenda Support sets up MCF routing for your Target Plus orders. Tracking returns to Target Plus.

If tracking is wrong, see How to update Target+ order tracking numbers after submission.

Everything else ships from your warehouses and 3PLs as usual.

How to integrate Target Plus with Amazon MCF

  1. Get approved for Target Plus.
  2. Request Target's explicit approval to use Amazon MCF for Target Plus by opening a case in the Target+ Partner Portal.
  3. Connect Target Plus to Acenda (see How to connect Target Plus to Acenda).
  4. Connect Amazon MCF to Acenda. Our team helps configure the data flows during onboarding.
  5. Once Target approves you, ask Acenda Support to set up MCF routing for your Target Plus orders, using the Blank Box option with Amazon Logistics blocked.
  6. Confirm that orders ship with an approved carrier and that tracking reaches Target Plus.

How much does it cost?

Amazon charges its own MCF fees, and Target sets Target Plus fees. Acenda's platform fee is a flat rate per channel, never a percentage of sales. A quote is given on a demo, based on your setup.

Related reading

Target Plus and Amazon MCF FAQ

Can I use Amazon MCF for Target Plus orders?

Only if Target explicitly approves your use of Amazon MCF for Target Plus orders. Target doesn't allow competitor fulfillment services for those orders, and Acenda does not grant that approval. With Target's approval, you must use Amazon's Blank Box (unbranded) option and block Amazon Logistics, and Acenda Support can then set up MCF routing for your Target Plus orders.

Does Target Plus allow competitor fulfillment services?

No. Target doesn't allow competitor fulfillment services for Target Plus orders. Amazon MCF is allowed only if Target explicitly approves your use of Amazon MCF. Walmart's fulfillment services and other competitor fulfillment services aren't allowed.

How do I get Target's approval to use Amazon MCF for Target Plus?

Open a case in the Target+ Partner Portal. Target decides.

Do I have to use Blank Box for Target Plus MCF orders?

Yes, for every Target Plus order sent to MCF.

Can Amazon Logistics deliver Target Plus orders?

No. It isn't an approved Target Plus carrier, so block it.

Does connecting MCF to Acenda get me approved?

No. Approval comes from Target.

Is Amazon MCF the same as FBA?

No. FBA fulfills orders placed on Amazon. Amazon MCF fulfills orders from your other channels out of the same Amazon-held inventory.

Tell us what you run. We'll map Target Plus and Amazon MCF.

Book a Demo

Book a demo and we'll walk through your systems, and how Acenda routes Target Plus orders to Amazon MCF after Target approves you.