Target Plus FAQ
What is Target Plus?
Target Plus (Target+) is Target’s curated, invite-only third-party marketplace. Approved brands sell on Target.com alongside Target’s own assortment and fulfill orders from their own operations.
How do I start selling on Target Plus?
Target Plus is invite-only. Target's seller site lets brands submit their details for consideration, and Target also invites brands directly. Acenda can introduce or nominate qualified leads to almost any third-party marketplace. Target Plus included. An introduction or nomination is not approval. Target makes the final decision. See how to become a Target Plus seller.
What are the requirements to sell on Target Plus?
A U.S.-registered business (not a sole proprietorship) with a W-9, EIN, and a D-U-N-S number, U.S. fulfillment through UPS, USPS, or FedEx, and a content-complete catalog mapped to Target’s taxonomy with category-required attributes and structured variations. Orders paid with the Target Circle Card may also have an extended return period compared with standard orders. See the listing requirements checklist.
What are the fees to sell on Target Plus?
Target Plus fees align with industry-standard marketplace commission and referral structures, with exact commercial terms set by Target and confirmed during onboarding. Acenda's platform fee is separate (flat rate per channel, never a percentage of sales). Orders paid with the Target Circle Card (formerly RedCard) may carry an additional commission fee per transaction for the seller. Fees are covered on our Target Plus fees page.
How does Acenda help with Target Plus?
Acenda maps and validates your listings, keeps inventory and pricing in sync, routes orders to your warehouse or 3PL with tracking sync, handles cancellations and returns, and reconciles Target Plus settlements automatically.
How long does it take to launch on Target Plus?
It depends on catalog readiness — brands with complete attributes and connected systems launch fastest. Book a demo for a realistic timeline for your specific catalog.
Is Acenda a Target Plus partner?
Yes. Acenda is a pioneer partner of Target Plus and has been part of Target Plus since day one. Target publicly lists Acenda as a Target Plus Channel Partner. Acenda manages hundreds of Target Plus vendor clients, and assists qualified vendors with introductions and nominations. An introduction or nomination is not approval — Target makes the final decision.
Does the Target Circle Card affect Target Plus fees or returns?
Orders paid with the Target Circle Card (formerly RedCard) may carry an additional commission fee per transaction for the seller. Orders paid with the Target Circle Card may also have an extended return period compared with standard orders.
What categories sell on Target Plus?
Target has named apparel and accessories, beauty and wellness, home, entertainment, and food among its Target Plus categories, and is adding bigger electronics such as laptops, televisions, and printers, plus sports equipment. See Target Plus categories.
Sources: Target's seller site (plus.target.com) and Target's July 2026 newsroom article on Target Plus.
