Kohl's guide
Kohl's Marketplace vs. wholesale: sell on Kohl's or sell to Kohl's?
Quick answer
Selling on Kohl's Marketplace usually means your brand keeps ownership of its inventory, sets its own price within marketplace rules, and ships orders directly to shoppers. Selling to Kohl's as a wholesale vendor usually means Kohl's buys your inventory, sets the retail price, and runs its own logistics and compliance. These are typical differences across retailers, not Kohl's published terms, so confirm specifics with Kohl's.
This page is part of the sell on Kohl's Marketplace guide.
Last reviewed: October 8, 2026 · Based on Kohl's public information.
What does the marketplace side look like at Kohl's?
On the marketplace side, the confirmed picture is narrower. Kohl's Marketplace is seller-fulfilled, and tracking is required on every shipment.
Kohl's says marketplace items can be returned in a Kohl's store with the packing slip, or by mail to the seller. Marketplace items are badged on Kohls.com. Kohl's has said shoppers can earn and redeem Kohl's Cash and Kohl's Rewards on marketplace purchases, just as with Kohl's own merchandise. Kohl's sets those loyalty terms.
Day-to-day shipping and returns are in Kohl's Marketplace shipping and returns.
Getting in, either way
Acenda can introduce or nominate qualified leads to almost any third-party marketplace. Kohl's, Target Plus, Ulta, Nordstrom, Macy's, and Bloomingdale's are examples, not the full list.
An introduction is not an approval. Kohl's always makes the final decision on acceptance and terms, whether you are looking at the marketplace or another relationship. Read getting introduced to Kohl's Marketplace.
Where does Acenda fit?
Once a brand is approved to sell on a marketplace, Acenda is the integration layer that keeps the brand's catalog, inventory, and orders in sync with that marketplace. That covers listing sync, stock updates, order intake, and fulfillment and return status between your systems and the retailer's platform.
Physical fulfillment, customer service policy, and commercial terms stay with you and Kohl's. Kohl's makes the approval decision. Acenda is the connection, not the deal. See what Acenda handles for Kohl's Marketplace.
