Kohl's Marketplace is Kohl's curated third-party marketplace on Kohls.com, where approved brands sell their own products and ship orders directly to shoppers. Brands apply, Kohl's reviews brand and assortment fit, and approved sellers list to Kohl's category requirements and handle their own fulfillment and returns. Once Kohl's approves you, Acenda connects your catalog, inventory, pricing, and orders to Kohl's Marketplace from the same platform that runs your other channels.
Last reviewed: October 8, 2026 · Based on Kohl's public information.
Expanded from a pilot to a full launch in March 2023
How to get in
Curated: apply, then Kohl's reviews brand and assortment fit
Platform
Mirakl
Who ships
The seller, with tracking; Kohl's does not ship for sellers
Returns
In a Kohl's store with the packing slip, or by mail to the seller
Loyalty
Kohl's has said shoppers can earn and redeem Kohl's Cash and Kohl's Rewards on marketplace purchases
Fees
Align with industry-standard marketplace commission and referral structures; exact terms confirmed during onboarding
Acenda
Listings, inventory and pricing, orders and tracking, cancellations, return status, payout reconciliation
What is Kohl's Marketplace?
Kohl's Marketplace is Kohl's third-party marketplace on Kohls.com. Kohl's describes it as a curated online assortment of new brands, products, and categories, sold on Kohls.com and shipped directly from third-party sellers.
Kohl's Corporation expanded Kohl's Marketplace from a pilot to a full launch in March 2023. Kohl's calls its approved marketplace sellers Kohl's Certified Partners, and Kohls.com marks marketplace products with a badge.
Kohl's Marketplace runs on Mirakl.
Why are brands looking at Kohl's Marketplace now?
Kohl's said in 2026 that it is more than doubling its selection of marketplace products and vendors, and that the marketplace fills “white space” categories that complement its core assortment.
Marketplace items sit inside Kohl's loyalty program. Kohl's has said shoppers can earn and redeem Kohl's Cash and Kohl's Rewards on marketplace purchases and can pay with a Kohl's Card. Shoppers can also return marketplace items in a Kohl's store. Kohl's sets all loyalty terms and exclusions. Read whether Kohl's Marketplace fits your brand.
Can any brand sell on Kohl's Marketplace?
No. Kohl's Marketplace is curated, not open self-serve. Brands apply, and Kohl's reviews brand and assortment fit before deciding who can sell.
Acenda can introduce or nominate qualified leads to almost any third-party marketplace, and Kohl's Marketplace is one example. An introduction is not an approval. Kohl's always decides. See getting introduced to Kohl's Marketplace.
How do you apply to sell on Kohl's Marketplace?
You apply through Kohl's marketplace seller application. Kohl's has directed interested merchants to Marketplace.Kohls.com. Kohl's reviews brand and assortment fit.
If you are approved, you set up a seller account in Kohl's seller portal, provide your W-9 and certificate of insurance, connect your catalog, fix anything Kohl's sends back, and start fulfilling. Walk through it in the step-by-step application guide.
What are the requirements to sell on Kohl's Marketplace?
Kohl's asks for a U.S.-registered business with a W-9 and U.S. tax ID, a certificate of liability insurance, a U.S. warehouse, a U.S. return address, the ability to process returns, a customer service contact with email at a minimum, and a UPC on every offer. The full list is in Kohl's Marketplace requirements.
Listings are built on Kohl's category templates, with required attributes such as brand, color, size, material, and country of origin, safety fields where they apply, and a square, front-facing main image on a white background. See the Kohl's Marketplace listing requirements.
Requirements can change. Confirm current terms with Kohl's during onboarding.
What categories does Kohl's Marketplace accept?
Kohl's has named apparel and accessories, sports and fitness, pet supplies, home, toys, baby gear, and electronics as marketplace categories. It looks for brands that complement its core assortment.
Who ships Kohl's Marketplace orders and handles returns?
Sellers ship their own orders with tracking. Kohl's does not ship for marketplace sellers.
Kohl's says shoppers can return marketplace items in a Kohl's store with the packing slip, or by mail to the seller. You need a U.S. return address and a returns process. Details are in Kohl's Marketplace shipping and returns.
Is selling on Kohl's Marketplace different from being a Kohl's vendor?
In a marketplace program, the brand typically owns the inventory, sets the price within marketplace rules, and ships to the customer. In a wholesale relationship, the retailer typically buys the inventory and runs its own logistics.
These are typical differences across retailers, not Kohl's published terms. Exact terms are confirmed with Kohl's. Compare the two paths in Kohl's Marketplace vs. wholesale.
How much does it cost to sell on Kohl's Marketplace?
Kohl's Marketplace fees align with industry-standard marketplace commission and referral structures, with exact commercial terms set by Kohl's and confirmed during onboarding. Acenda's platform fee is separate (flat rate per channel, never a percentage of sales).
Book a demo for a quote based on your setup. How Kohl's Marketplace fees work covers what to plan for, without a public rate card. Kohl's does not publish a fee schedule.
What does Acenda handle for Kohl's Marketplace sellers?
Once you are approved, Acenda runs Kohl's from the same catalog you use for your other channels, with far less manual listing and order work.
Listings
We push your catalog and listings to Kohl's, mapped to Kohl's categories and checked before submission.
Inventory and price
We keep inventory and pricing in sync between your systems and Kohl's.
Orders, tracking, cancellations, and returns
We bring orders in, send tracking back, reconcile cancellations, and sync return status.
Kohl's Marketplace is Kohl's curated third-party marketplace on Kohls.com. Approved brands, which Kohl's calls Kohl's Certified Partners, list their products alongside Kohl's own assortment and ship orders directly to shoppers. Kohl's expanded it from a pilot to a full launch in March 2023, and it runs on Mirakl.
Can shoppers use Kohl's Cash on Kohl's Marketplace items?
Kohl's has said Kohl's Marketplace is part of its loyalty program, so shoppers can earn and redeem Kohl's Cash and Kohl's Rewards on marketplace purchases and pay with a Kohl's Card. Kohl's sets the terms, earn and redeem periods, and exclusions, so check Kohl's current terms for details.
Can you return Kohl's Marketplace items to a Kohl's store?
Yes. Kohl's says marketplace items can be returned to a Kohl's store with the original packing slip, or shipped back to the seller by mail. Our fulfillment and returns guide covers what that means for sellers.
What does it take to become a Kohl's Marketplace seller?
Kohl's asks for a U.S.-registered business with a W-9 and U.S. tax ID, liability insurance, a U.S. warehouse and return address, a customer service contact, and a UPC on every offer. Requirements can change, so confirm current terms with Kohl's during onboarding.
What does it cost to sell on Kohl's Marketplace?
Kohl's Marketplace fees align with industry-standard marketplace commission and referral structures, with exact commercial terms set by Kohl's and confirmed during onboarding. Acenda's platform fee is separate (flat rate per channel, never a percentage of sales). Book a demo for a quote based on your setup.
How long does it take to launch on Kohl's Marketplace?
Kohl's does not publish a launch timeline. It depends on Kohl's review and on how ready your catalog, inventory, and fulfillment are. Book a demo and we'll talk through a realistic plan for your catalog.
What platform does Kohl's Marketplace run on?
Kohl's Marketplace runs on Mirakl. Acenda connects your catalog, inventory, pricing, and orders to Kohl's Marketplace from the same catalog you use on your other channels, including other Mirakl-powered marketplaces.
Sources: Kohl's corporate newsroom (March 2023 marketplace expansion release), Kohl's customer service help center, and Kohl's 2026 earnings calls.
Acenda helped us add marketplace channels and connect the systems we use every day. Their team also helped us build relationships with new marketplace partners.
Jack Knoll
Director of Expansion, e-commerce aggregator
After our first marketplace launch, Acenda helped us add more channels. Their team knows how retail marketplaces work and helps sellers choose channels that fit their products.
Blake
Bokser Home
Acenda helped us manage product listings and order routing. Their marketplace relationships helped us get listed on new curated channels.
