How to get introduced or nominated for Nordstrom Marketplace

Part of the Nordstrom Marketplace guide.

Last reviewed: October 8, 2026 · Based on Nordstrom's public information.

How do brands get onto Nordstrom Marketplace?

Anyone can apply, and Nordstrom decides who gets in. Brands typically apply through Mirakl Connect or by contacting Nordstrom's marketplace team. Nordstrom also recruits.

An introduction or nomination is a third door into that same review. See launching on Nordstrom.

What a Nordstrom Marketplace nomination from Acenda means

Acenda is an approved, pioneer partner of Nordstrom Marketplace and has been part of Nordstrom Marketplace since day one. With that comes the honor and responsibility of assisting with vendor introductions and nominations for qualified vendors. An introduction or nomination is not approval — Nordstrom makes the final decision.

Acenda can introduce or nominate qualified leads to almost any third-party marketplace. Nordstrom Marketplace is one example; Target Plus, Kohl's, Ulta Beauty, Macy's, and Bloomingdale's are others. None of those is the full list.

What an introduction or nomination is not

• Not approval. An introduction or nomination is not approval.
• Not a guarantee. It does not guarantee that Nordstrom will accept the brand.
• Not a faster review. It does not shorten Nordstrom's review or improve the odds.
• Not a formal program. There is no formal Nordstrom or Acenda nomination program.
• Not for every brand. Acenda introduces or nominates a qualified brand when there is a good product fit.

What does Acenda look at before an introduction?

These are Acenda's readiness checks, not Nordstrom's acceptance criteria. Nordstrom still decides.

• Category fit. Whether the assortment sits in categories Nordstrom has said it is deepening, such as the areas named at launch and since.
• Business basics. A U.S.-registered business, tax paperwork, a U.S. bank account, and U.S. ship-from and returns addresses.
• Catalog readiness. Product types, required attributes, approved values, variants, barcodes, and direct image files. See Nordstrom Marketplace requirements.

Applying yourself versus an introduction

Every path leads to the same Nordstrom review. None bypasses it. Applying through Mirakl Connect or Nordstrom's marketplace team, being recruited, and asking for an introduction are different doors, not different standards.

Whether an introduction makes sense for your brand is a good topic for a demo.

Nordstrom Marketplace nomination FAQ

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