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Ulta Beauty guide

Ulta Beauty Marketplace fees: what to plan for

Quick answer

Ulta Beauty Marketplace fees align with industry-standard marketplace commission and referral structures, with exact commercial terms set by Ulta Beauty and confirmed during onboarding. Acenda's platform fee is separate (flat rate per channel, never a percentage of sales).

This page is part of the sell on Ulta Beauty Marketplace guide.

Last reviewed: October 8, 2026 · Based on Ulta Beauty's public information.

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Marketplace feesIndustry-standard commission and referral structures.
Who sets termsUlta Beauty, confirmed during onboarding.
Public rate cardNone published.
Your own costsShipping within 2 business days, returns handling, catalog work.
Acenda's feeFlat rate per channel, never a percentage of sales.

How do Ulta Beauty Marketplace fees work?

Ulta Beauty Marketplace fees align with industry-standard marketplace commission and referral structures, with exact commercial terms set by Ulta Beauty and confirmed during onboarding. Acenda's platform fee is separate (flat rate per channel, never a percentage of sales).

Ulta Beauty does not publish a public marketplace rate card. Terms are part of the Ulta Beauty Marketplace agreement a brand signs after it is invited.

What other costs should brands plan for?

The marketplace fee is only one part of the plan. Your brand still runs fulfillment, returns, and the catalog work Ulta reviews before anything goes live.

  • Fulfillment. You pick, pack, and ship from a U.S. fulfillment center within 2 business days, with tracking, on DHL, FedEx, UPS, or USPS, to guests in the lower 48 states.
  • Returns. Guests can return marketplace items to any Ulta Beauty store, or by mail through a UPS store or a pre-printed label from Ulta.com. Your returns process has to connect back to the channel.
  • Catalog work. Listings follow Ulta's category attribute templates, image specs, and closed captions on product videos.
  • Promotions you choose. Marketplace brands may run discounts in parallel with Ulta Beauty events. Inclusion in Ulta's marketing is not guaranteed.

See Ulta Beauty Marketplace fulfillment and returns and Ulta Beauty Marketplace listing requirements.

How are payouts reconciled?

Acenda reconciles Ulta Beauty Marketplace payouts order by order, so finance is not matching statements by hand.

That work sits with the rest of the connection. See what Acenda handles for Ulta Beauty Marketplace.

What are Acenda's fees?

Acenda's platform fee is a flat rate per channel, never a percentage of sales. See Acenda's fees.

Book a demo and we'll walk through the fees for your setup.

Frequently asked questions

Does Ulta Beauty publish its marketplace fees?

No. Ulta Beauty does not publish a public rate card. Exact commercial terms are set by Ulta Beauty and confirmed during onboarding.

What does 'industry-standard' mean for Ulta Beauty Marketplace fees?

Ulta Beauty Marketplace fees follow the commission and referral structures common across U.S. marketplaces. The exact terms for your brand come from Ulta Beauty.

Does Acenda take a percentage of Ulta Beauty Marketplace sales?

No. Acenda's platform fee is a flat rate per channel, never a percentage of sales.

Keep reading

Sell on Ulta Beauty MarketplaceFees in the full seller guide.Is Ulta Beauty Marketplace worth it?Fees next to the fit questions.Fulfillment and returnsShipping and returns you cover.What Acenda handlesPayout reconciliation and the day-to-day connection.How to applyThe path from application to live.

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