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Kohl's guide

Kohl's Marketplace listing requirements: a product data checklist

Quick answer

Kohl's Marketplace listing requirements are set by category: each product is built on a Kohl's category template with required attributes such as brand, color, size, material, care, and country of origin, plus safety fields like choking hazard or California Prop 65 where they apply. Every offer needs a UPC, size and color variants must be set up the way the category expects, and the main image should be a square, front-facing JPEG on a white background. Missing attributes and non-compliant images or variants are the most common reasons items come back.

This page is part of the sell on Kohl's Marketplace guide.

Last reviewed: October 8, 2026 · Based on Kohl's public information.

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TemplateKohl's category template in the seller portal
Common required attributesBrand, title, description, color, size, material, care, country of origin
Safety fieldsChoking hazard; California Prop 65 where it applies
Product IDUPC on every offer
VariantsSize and color variants supported, set up per category
Main imageSquare, front view, white background, JPEG
Top rejection causesMissing attributes; non-compliant images or variants

How are Kohl's Marketplace listings structured?

Listings are built on Kohl's category-specific templates in Kohl's seller portal. Kohl's Marketplace runs on Mirakl, and the portal is where those templates live.

Product content and offers are separate. The UPC connects your product data to your price and inventory. Every offer needs a UPC.

Which product attributes does Kohl's ask for?

Exact fields vary by category. These are commonly required. Confirm them against your Kohl's category template.

  • Identity. Brand, product title, and description.
  • Merchandising. Product features, color, size, fabric or material, and care instructions.
  • Origin. Country of origin.
  • Safety, where it applies. A choking-hazard field, and a California Proposition 65 field.

What are Kohl's main image requirements?

The main image should be square, a 1:1 front view, on a white background, saved as a JPEG.

Confirm sizes and additional-image rules in your category template. Those limits are not published as one number for every category.

How should size and color variants be set up?

Size and color variants are supported. They must be set up the way the category requires.

Inconsistent variants get sent back. Group each size and color the way that template expects before you submit.

Why do Kohl's Marketplace listings get rejected?

The most common reasons items come back are missing required attributes, and images or variants that do not meet the template.

Wrong or mismatched category mapping is another cause we see when catalogs are validated across marketplaces. It is a mapping problem, not a statement from Kohl's. Business eligibility is separate and lives in Kohl's Marketplace requirements.

How Acenda gets listings right the first time

Acenda validates your catalog against Kohl's required attributes and image requirements before submission, and groups size and color variants during category mapping.

That is the work described in what Acenda handles for Kohl's Marketplace. Requirements can change. Confirm them with Kohl's during onboarding.

Kohl's Marketplace listing FAQ

What image format does Kohl's Marketplace use for main images?

The main image should be a square JPEG showing the product from the front on a white background. Check your Kohl's category template for size limits and additional-image rules.

Does Kohl's Marketplace support size and color variants?

Yes. Size and color variants are supported, and they need to be set up the way your Kohl's category template expects.

Is a Prop 65 field required on Kohl's Marketplace?

Kohl's templates include a California Prop 65 field and a choking-hazard field for products where they apply. Your category template shows which fields are required.

Keep reading

Sell on Kohl's MarketplaceThe full seller guide, including how listings fit the application.Kohl's Marketplace requirementsThe business side: U.S. registration, insurance, warehouse, and customer service.What Acenda handlesValidation of attributes, images, and variants before submission.How to apply to Kohl's MarketplaceWhen the catalog is connected, and what to fix if items come back.Kohl's Marketplace categoriesEach category has its own template.

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