Kohl's guide

Kohl's Marketplace requirements: who can sell

Quick answer

Kohl's Marketplace requirements start with a U.S.-registered business that can provide a W-9, a U.S. tax ID, and a certificate of liability insurance. Sellers also need a U.S. warehouse, a U.S. return address, the ability to process returns, a customer service contact with email at a minimum, and a UPC on every offer. Kohl's also reviews brand and assortment fit, and requirements can change, so confirm current terms during onboarding.

This page is part of the sell on Kohl's Marketplace guide.

Last reviewed: October 8, 2026 · Based on Kohl's public information.

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Business	U.S.-registered, W-9, U.S. tax ID
Insurance	Certificate of liability insurance
Warehouse	U.S.-based
Returns	U.S. return address and a returns process
Customer service	Contact with email at a minimum
Product IDs	UPC on every offer
Fit	Kohl's reviews brand and assortment fit

What do you need to sell on Kohl's Marketplace?

Kohl's Marketplace requirements are the business basics Kohl's asks sellers to have in place. Treat them as the current public picture, and confirm them with Kohl's during onboarding.

U.S. business. You need a business registered in the United States, with a W-9 and a U.S. taxpayer identification number.
Insurance. Sellers provide a certificate of liability insurance. Kohl's confirms the current insurance terms during onboarding.
U.S. warehouse. You ship from a U.S. warehouse. Marketplace orders are seller-fulfilled.
Returns. You need a U.S. return address and the ability to process returns.
Customer service. You need a customer service contact, with email at a minimum.
UPC. Every offer needs a UPC. The UPC links your product data to your offer.

Does Kohl's review more than paperwork?

Yes. Kohl's Marketplace is curated. Kohl's reviews brand and assortment fit and looks for new brands that complement its categories.

Paperwork does not decide acceptance on its own. See which categories Kohl's has named and whether Kohl's Marketplace fits your brand.

What about product listings?

Every offer needs a UPC, and listings follow Kohl's category templates. Attribute and image rules live in the Kohl's Marketplace listing requirements checklist.

Requirements can change. Confirm the current template with Kohl's during onboarding.

When do you hand over these documents?

Your W-9 and certificate of insurance are provided during onboarding after Kohl's approves you. The how to apply to Kohl's Marketplace guide puts that step in order.

You still want the documents ready before you apply, so onboarding is not the first time you look for them.

How Acenda helps you get ready

We check your catalog for UPCs and required data before submission, so missing identifiers show up before Kohl's reviews the file. That check is catalog readiness, not an acceptance decision.

After approval, the operating work is in what Acenda handles for Kohl's Marketplace. Requirements can change. Confirm current terms with Kohl's during onboarding.

Kohl's Marketplace requirements FAQ

Do I need a U.S. business to sell on Kohl's Marketplace?

Yes. Kohl's asks for a U.S.-registered business with a W-9 and a U.S. tax ID, plus a U.S. warehouse and a U.S. return address.

Does Kohl's Marketplace require liability insurance?

Yes. Sellers provide a certificate of liability insurance. Kohl's confirms its current insurance terms during onboarding.

Does every Kohl's Marketplace offer need a UPC?

Yes. Each offer needs a UPC, which connects your product data to your price and inventory on Kohl's.

Do Kohl's Marketplace sellers have to provide customer service?

Yes. You need a customer service contact, with email at a minimum, for questions about your items and orders.

Keep reading

Sell on Kohl's MarketplaceThe full guide to the curated marketplace on Kohls.com.How to apply to Kohl's MarketplaceWhere the W-9 and certificate of insurance fit in onboarding.Kohl's Marketplace listing requirementsTemplates, attributes, variants, and the main image.Kohl's Marketplace shipping and returnsWhy the U.S. warehouse and return address matter day to day.Kohl's Marketplace categoriesThe categories Kohl's has named, beyond the paperwork.

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