What categories can you sell on UO MRKT?

This page is part of the sell on Urban Outfitters guide.

Last reviewed: October 8, 2026 · Based on Urban Outfitters public information.

Which categories does UO MRKT cover?

Urban Outfitters lists these categories for UO MRKT sellers: apparel (women's, men's, and kids'), home and décor, accessories, tech and media (including vinyl), beauty, outdoor, and pet.

Treat the list as the set Urban Outfitters has published for sellers, and still expect a selection step. Buyers work with each seller to choose which products from the assortment go live. A product in a listed category is eligible to be discussed. It is not automatically invited.

What kinds of brands does UO MRKT look for?

Urban Outfitters describes UO MRKT as a curated marketplace and looks for brands that align with its category and brand strategy. Sellers join by invitation. The brand has to fit the way Urban Outfitters buys, not only the category name on a form.

Imagery and copy follow your own brand's specifications, with no URBN trademarks in the listings. That standard applies across every category on the list. Preparation is on UO MRKT requirements.

How do you know if your products fit?

You find out by applying. Submit the UO MRKT seller form on urbanoutfitters.com. If Urban Outfitters invites your brand, its buyers work with you on the assortment. Urban Outfitters publishes no review timeline.

The application steps are on how to apply to UO MRKT. Whether the model is a fit for how you sell is on is UO MRKT worth it.

UO MRKT categories FAQ

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