Target PlusTarget Plus has no open, self-serve sign-up. Sellers are selected and approved by Target to keep the catalog curated. Here’s how the process works — and how to make your brand an easy yes.
Target Plus is invite-only: Target’s marketplace team selects brands that fit assortment needs and can meet the operational bar. Brands typically reach the marketplace team through a direct invitation, by submitting their details on Target's seller site for consideration, an introduction from an approved integration partner, or Target’s own scouting.
Acenda is a pioneer partner of Target Plus and has been part of Target Plus since day one. Target publicly lists Acenda as a Target Plus Channel Partner, and Acenda manages hundreds of Target Plus vendor clients. With that comes the honor and responsibility of assisting with vendor introductions and nominations for qualified vendors, so those vendors can be considered. An introduction or nomination is not approval. Target makes the final decision.
See how introductions and nominations work and the listing requirements checklist.
Brands that launch fastest arrive with their house in order: a normalized catalog with complete attributes, image assets that meet spec, inventory and order systems that can integrate, and a returns process. Acenda customers do this work once — the same catalog foundation powers 100+ channels, so preparing for Target Plus also prepares you for Macy’s, Nordstrom, and beyond.
Once approved, onboarding typically takes roughly 10 weeks, and catalog-ready brands move fastest. Timing varies, and Target controls review.
Setup guide: How to connect a sales channel to Acenda
Target Plus is invite-only, so there is no open, self-serve application. Target's seller site has a form where brands can submit their details for consideration, and Target also scouts and invites brands. Acenda can introduce or nominate qualified leads to almost any third-party marketplace. Target Plus included. An introduction or nomination is not approval. Target makes the final decision.
Target makes the final decision. Acenda is a pioneer partner of Target Plus and has been part of Target Plus since day one, and manages hundreds of Target Plus vendor clients. For qualified vendors, Acenda assists with introductions and nominations so the brand can be considered. An introduction or nomination is not approval.
Beyond invite-only curation, successful sellers show assortment fit, content readiness against Target’s taxonomy, reliable seller-fulfilled shipping with returns support, and a strong marketplace track record.
It depends on catalog readiness — brands that arrive with complete attributes and connected systems launch fastest. Book a demo for a realistic timeline for your catalog.
Orders paid with the Target Circle Card (formerly RedCard) may carry an additional commission fee per transaction for the seller. Orders paid with the Target Circle Card may also have an extended return period compared with standard orders.
Book a demo and we’ll walk through your catalog, your fulfillment setup, and a realistic launch plan.
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