Target Plus vs wholesale: how the models compare

Back to the Target Plus guide.

Last reviewed: October 8, 2026 · Based on Target's public information.

What is the difference between Target Plus and wholesale?

Target Plus vs wholesale is a difference of ownership. On Target Plus, the seller owns the inventory, sets prices, and fulfills. Target owns the shopper-facing storefront and checkout. Approved sellers list on Target.com alongside Target's own assortment and ship from their own U.S. operations.

In wholesale, Target buys inventory on purchase orders and sets the retail price. You are a vendor to Target, not a third-party seller on the marketplace.

Where does Target's drop-ship program fit?

Target DVS is Target's drop-ship vendor program: a relationship where Target sells your products on Target.com and you ship to the customer. You keep fulfillment. Target sells the item and sets the retail price.

The program is covered on Target DVS (drop-ship).

Can a brand sell to Target wholesale and on Target Plus?

Brands can operate more than one model with the same retailer, but which items go where is decided with Target. Target Plus has one seller per SKU, so the same SKU is not listed by two Target Plus sellers.

Which model fits your brand?

• You want control of the retail price and the assortment. Target Plus is the marketplace model.
• You want Target to carry the inventory risk. That is wholesale.
• You want Target to sell the item while you keep fulfillment. That is drop-ship.

None of these is a claim about margins, volume, or which model is better. The fit depends on what you want to own.

What Acenda handles

Acenda maps the catalog to Target's taxonomy, keeps inventory and prices in sync, routes orders to your warehouse or 3PL, and reconciles settlements. The same catalog can run more than one Target relationship.

Acenda runs both Target Plus and Target DVS from that catalog. Both are live Acenda channels.

Target Plus vs wholesale FAQ

Keep reading