Target Plus (styled Target+) is Target’s curated, third-party online marketplace. Approved brands sell alongside Target’s own assortment on Target.com — without being a traditional wholesale vendor. Here’s how it works and why it’s different.
When a brand is approved for Target Plus, its products appear on Target.com next to Target’s first-party assortment. Shoppers browse, buy, and check out on Target.com exactly as they would for any Target item — most never notice the difference.
Behind the scenes, the model is seller-fulfilled: you ship each order from your own warehouse or 3PL, and Target routes the order to you and owns the customer relationship and the returns experience. There’s no purchase order and no inventory sitting in Target’s DCs — you control stock, pricing, and assortment.
Yes. Unlike open-registration marketplaces, Target selects and approves every seller. There is no public sign-up form. Target curates the catalog to protect the shopping experience — which means less commodity competition and a higher-trust shelf for the brands that get in.
That exclusivity is the point: getting on Target Plus is an asset, not a formality. If you’re exploring an invitation, see how to become a Target Plus seller — and note that when there’s a good product fit, Acenda’s business development team can help introduce brands to the marketplace team.
Target holds marketplace sellers to a high bar: a detailed item taxonomy, category-specific required attributes, structured variations, on-time shipping, and full returns support. Listings that don’t meet the content standard are rejected at ingest. The details live in our guide to Target Plus requirements & content standards.
Target Plus (Target+) is Target’s curated, invite-only third-party marketplace. Approved brands list products on Target.com alongside Target’s own assortment, and ship orders from their own fulfillment operations.
Yes. There is no open registration — Target selects and approves sellers to keep the catalog curated. Acenda can help introduce brands to the marketplace team when there’s a good product fit.
The seller does. Target Plus is a seller-fulfilled model: you ship from your own warehouse or 3PL, and Target routes orders to you and manages the customer-facing experience.
Yes — Target Plus items are surfaced on Target.com next to Target’s first-party products, with the same shopping and checkout experience.
As a vendor, Target buys your inventory and controls pricing. On Target Plus you keep ownership of inventory, pricing, and fulfillment while Target provides the storefront and traffic.
Book a demo and we’ll walk through your catalog, your fulfillment setup, and a realistic launch plan.
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