Target PlusTarget Plus guide
What is Target Plus? Target’s invite-only marketplace, explained.
Target Plus (styled Target+) is Target’s curated, third-party online marketplace. Approved brands sell alongside Target’s own assortment on Target.com — without being a traditional wholesale vendor. Acenda is a pioneer partner of Target Plus and has been part of Target Plus since day one. Here’s how it works and why it’s different.
Last reviewed: October 23, 2026 · Based on Target's public information and Acenda's own pages.
How Target Plus works
When a brand is approved for Target Plus, its products appear on Target.com next to Target’s first-party assortment. Shoppers browse, buy, and check out on Target.com exactly as they would for any Target item — most never notice the difference.
Behind the scenes, the model is seller-fulfilled: you ship each order from your own warehouse or 3PL, and Target routes the order to you and owns the customer relationship and the returns experience. There’s no purchase order and no inventory sitting in Target’s DCs — you control stock, pricing, and assortment.
Is Target Plus invite-only?
Yes. Unlike open-registration marketplaces, Target selects and approves every seller. There is no public sign-up form. Target curates the catalog to protect the shopping experience — which means less commodity competition and a higher-trust shelf for the brands that get in.
That curated shelf is the point: getting on Target Plus is an asset, not a formality. If you’re exploring an invitation, see how to become a Target Plus seller — and note that when there’s a good product fit, Acenda’s business development team can help introduce brands to the marketplace team.
What it takes to succeed
Target holds marketplace sellers to a high bar: a detailed item taxonomy, category-specific required attributes, structured variations, on-time shipping, and full returns support. Listings that don’t meet the content standard are rejected at ingest. The details live in our guide to Target Plus requirements & content standards.
Orders paid with the Target Circle Card (formerly RedCard) may carry an additional commission fee per transaction for the seller. Orders paid with the Target Circle Card may also have an extended return period compared with standard orders.
Frequently asked questions
What is Target Plus?
Target Plus (Target+) is Target’s curated, invite-only third-party marketplace. Approved brands list products on Target.com alongside Target’s own assortment, and ship orders from their own fulfillment operations.
Is Target Plus invite-only?
Yes. Target selects and approves sellers to keep the catalog curated. Target's seller site lets brands submit their details for consideration, and Acenda can introduce or nominate qualified leads when there is a good product fit. An introduction or nomination is not approval. Target makes the final decision.
Who fulfills Target Plus orders?
The seller does. Target Plus is a seller-fulfilled model: you ship from your own warehouse or 3PL, and Target routes orders to you and manages the customer-facing experience.
Do Target Plus products appear on Target.com?
Yes — Target Plus items are surfaced on Target.com next to Target’s first-party products, with the same shopping and checkout experience.
How is Target Plus different from selling wholesale to Target?
As a vendor, Target buys your inventory and controls pricing. On Target Plus you keep ownership of inventory, pricing, and fulfillment while Target provides the storefront and traffic.
Is Acenda a Target Plus partner?
Yes. Acenda is a pioneer partner of Target Plus and has been part of Target Plus since day one. Target publicly lists Acenda as a Target Plus Channel Partner. Acenda manages hundreds of Target Plus vendor clients, and assists qualified vendors with introductions and nominations. An introduction or nomination is not approval — Target makes the final decision.
Does the Target Circle Card affect Target Plus fees or returns?
Orders paid with the Target Circle Card (formerly RedCard) may carry an additional commission fee per transaction for the seller. Orders paid with the Target Circle Card may also have an extended return period compared with standard orders.
How do I choose a Target Plus channel partner?
Start with the channel partners Target lists on its Target Plus service-provider page, then ask each one the same questions about time on Target Plus, the systems it connects, listing errors, inventory, orders, returns and settlement. Weigh the answers against your catalog and your systems, and remember that Target makes the final decision on every seller. See How to choose a Target Plus channel partner.
Does Acenda connect Odoo, Microsoft Business Central, Acumatica, NetSuite or Shopify to Target Plus?
Yes. Acenda integrates with Odoo, Microsoft Dynamics 365 Business Central, Acumatica, NetSuite and Shopify, and connecting one of them lets you run Target Plus from Acenda: listings, inventory and pricing sync, orders and settlements. Which data moves is configured during onboarding, and connecting a system doesn't affect whether Target accepts your brand. See the Odoo, Business Central, Acumatica, NetSuite and Shopify integration pages, and Target Plus integration.
