Channels
Macy's Marketplace vs Bloomingdale's Marketplace
Quick answer
Macy's Marketplace and Bloomingdale's Marketplace are both part of the Macy's, Inc. marketplace program, run on Mirakl, and share one partner site and the same core seller requirements. They have separate merchant teams and assortment strategies, so acceptance on one does not auto-approve the other. Macy's launched its marketplace in September 2022, and Bloomingdale's followed in 2023.
See sell on Macy's Marketplace and sell on Bloomingdale's Marketplace.
Last reviewed: October 8, 2026 · Based on Macy's and Bloomingdale's public information.
| Shared | One Macy's, Inc. program, one partner site, Mirakl, and the same core seller rules. |
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| Separate | Merchant teams, assortments, storefronts, and image requirements. |
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| Acceptance | Approval on one does not auto-approve the other. |
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| Launched | Macy's in September 2022. Bloomingdale's followed in 2023. |
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| Acenda | Approved, pioneer partner of both since day one. |
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What do Macy's and Bloomingdale's Marketplace share?
Both storefronts sit inside the Macy's, Inc. marketplace program. Macy's, Inc. announced in November 2021 that selected third-party merchants would sell on macys.com and bloomingdales.com. The marketplaces run on Mirakl and share the Macy's Marketplace partner site.
The core seller rules are the same: a U.S. business, a U.S. warehouse, GS1-certified UPCs, shipping within 48 business hours, and returns processed within 2 business days. Sellers are paid weekly through a J.P. Morgan account that must be in place before go-live. The comparison below is the short version.
| Macy's Marketplace | Bloomingdale's Marketplace |
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| Storefront | macys.com | bloomingdales.com |
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| Launched | September 2022 | 2023 |
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| Platform | Mirakl | Mirakl |
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| Application | Partner-site questionnaire | Same partner site |
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| Merchant review | Macy's team | Bloomingdale's team (separate) |
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| Assortment focus | 20+ launch categories, including home, beauty and wellness, electronics, pets, and toys | Luxury brands, assortment extension, emerging brands |
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| Account requirements | Shared program requirements | Shared |
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| Ship window | 48 business hours | 48 business hours |
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| Shopper returns | UPS or Macy's stores | Online tool or bHelpful desk; most items within 30 days of receipt |
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| Loyalty | Star Rewards on marketplace purchases (some exclusions) | — |
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| Go-live after onboarding | Macy's publishes a 5–6 day minimum | Not published |
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| Fees | Industry-standard structures; terms set by Macy's | Industry-standard structures; terms set by Bloomingdale's |
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| Acenda | Approved, pioneer partner since day one | Approved, pioneer partner since day one |
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What is different?
The merchant teams and the assortments are separate. When Macy's launched in September 2022, it named more than 20 categories, including home, beauty and wellness, electronics, pets, and toys. Bloomingdale's has described its marketplace around luxury brands that want more control, products that extend the assortment, and emerging brands. See Macy's categories and what fits Bloomingdale's.
Shoppers return Macy's Marketplace items by UPS or in a Macy's store. On Bloomingdale's, most third-party items can be returned within 30 days of receipt through the online tool, and associates at the bHelpful desk can help in store. Customers can earn and use Star Rewards points on Macy's Marketplace purchases, with some exclusions. Bloomingdale's has not stated an equivalent for marketplace purchases.
Macy's publishes a 5–6 day minimum for uploaded items to go live after the initial onboarding phase. Bloomingdale's does not publish its own figure. Bloomingdale's also has its own image requirements, so the same product still needs a Bloomingdale's-specific image set.
Can I sell on both?
You can pursue both, and each retailer reviews the brand on its own. Acceptance on Macy's does not auto-approve Bloomingdale's, and the reverse is also true.
Work to get operational on one usually helps the other. It does not replace a second merchant review. Storefronts, seller accounts, and catalog setup stay separate.
Running both with Acenda
Acenda is an approved, pioneer partner of both Macy's Marketplace and Bloomingdale's Marketplace and has been part of both since day one. With that comes the honor and responsibility of assisting with introductions and nominations for qualified brands. An introduction or nomination is not approval — each retailer makes its own final decision.
After each retailer approves the brand, Acenda runs both from one product record, with a channel-ready version for each, including Bloomingdale's-specific images. Orders, tracking, cancellations, returns, and weekly payouts stay in that same connection.
Frequently asked questions
Is Bloomingdale's Marketplace part of Macy's Marketplace?
Both are part of the Macy's, Inc. marketplace program and share a partner site and platform, but they are separate storefronts with separate merchant teams and assortments.
Do I apply separately to Macy's and Bloomingdale's Marketplace?
Both use the questionnaire on the Macy's Marketplace partner site, but each retailer reviews brands separately. Acceptance on one does not auto-approve the other.
Can one Acenda catalog run Macy's and Bloomingdale's?
Yes. Acenda runs both from one product record with channel-ready versions, including Bloomingdale's-specific images.
Want to see both channels on one catalog?
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