Sell on Bloomingdale’s Marketplace with Acenda.

Sell on Bloomingdale’s Marketplace: curated, not open

Bloomingdale’s Marketplace lives on bloomingdales.com. Marketplace items look like Bloomingdale’s own listings and carry a “Shipped and sold by [brand]” badge. The marketplace runs on Mirakl and sits inside the Macy’s, Inc. program that also covers Macy’s.

Bloomingdale’s uses the marketplace for three things: to bring in luxury brands that want more control over their shop, to extend the range beyond what the retailer buys outright, and to incubate emerging brands. It is not open sign-up. A merchant team selects every brand. See Bloomingdale's Marketplace categories.

One company, one program, and one partner site do not mean one assortment. Macy’s and Bloomingdale’s have separate merchant teams and separate shelves. Acceptance on Macy’s does not auto-approve Bloomingdale’s, and the reverse is also true. The day-to-day mechanics — UPCs, shipping and returns rules, payments, and Mirakl — are largely shared, so work to get operational on one channel usually helps the other. It does not replace a second merchant review. See Macy's vs Bloomingdale's Marketplace.

There are two routes to that review. Brands can submit the interest questionnaire on the Macy’s Marketplace partner site. Or come in through an Acenda introduction or nomination for qualified brands. Neither route bypasses the retailer. Bloomingdale’s makes the final decision.

An approved, pioneer partner on Bloomingdale's Marketplace

Acenda is an approved, pioneer partner of Bloomingdale's Marketplace and has been part of Bloomingdale's Marketplace since day one. With that comes the honor and responsibility of assisting with introductions and nominations for qualified brands. An introduction or nomination is not approval — Bloomingdale's makes the final decision.

Acenda can introduce or nominate qualified leads to almost any third-party marketplace. Bloomingdale's Marketplace is one example; Macy's Marketplace, Target Plus, Nordstrom Marketplace, Ulta Beauty Marketplace, and Kohl's are others.

What Bloomingdale’s asks of marketplace brands

These are the published requirements. They can change, so confirm the current terms during onboarding. The full checklist: Bloomingdale's Marketplace requirements. For listing rules, see Bloomingdale's listing requirements.

• U.S. business. A W-9, a U.S. tax ID, a U.S. bank account in USD, and a U.S. address and phone.
• U.S. warehouse. A domestic warehouse for both outbound shipping and returns.
• Customer service. A reachable customer-service address and phone, as required by the INFORM Consumers Act. Customer questions go to the brand first.
• Ship window. Ship within 48 business hours with tracking. Approved carriers are UPS, FedEx, USPS, DHL, LSO, LaserShip, and OnTrac. Oversized or freight shipments need prior approval.
• Packaging. A plain brown box. No other marketplace branding and no promotional inserts.
• Returns. Returns go to your U.S. warehouse via UPS and should be processed within 2 business days.
• UPCs. A GS1-certified UPC on every item.
• Category templates. Category-specific attribute templates, with colors and sizes matching the retailer’s standard values rather than brand marketing names.
• Images. Images that meet the size minimums, linked directly to the image file rather than a webpage.
• Variants. Variant families where each variant is a distinct color and size combination.
• Categories. Only the categories in your agreement. Brands generally cannot list items the retailer already sells itself.
• Stock. Items go live only when approved and in stock. Zero-stock offers stay hidden, so refresh the offer on each approved product regularly.

Onboarding includes training, live support, and listing style guidelines.

The path to live

Macy’s publishes a minimum of about 5–6 days for items to go live after onboarding. Bloomingdale’s does not publish its own figure, and there is no published end-to-end timeline from application to live.

What usually slows brands down

Catalog acceptance is usually the longest stage. Most delays trace back to one of two points.

• Application stage. The assortment is not a fit for the shelf, the categories are ones the retailer already sells itself, or the brand lacks a U.S. entity or a U.S. warehouse.
• Listing stage. Images below the minimum size or linked to a webpage instead of the file. Missing required attributes. Nonstandard color or size values. Duplicate color and size combinations inside a variant family. UPCs that are not GS1-certified. Approved items that stay hidden because stock is zero.

Getting attributes, standard color and size values, GS1 UPCs, and direct image links right the first time is what shortens review. That is the work Acenda is set up to do.

Fees and payouts

Bloomingdale's Marketplace fees align with industry-standard marketplace commission and referral structures, with exact commercial terms set by Bloomingdale's and confirmed during onboarding. Acenda's platform fee is separate (flat rate per channel, never a percentage of sales). Bloomingdale's pays sellers weekly through a J.P. Morgan payments account. See Bloomingdale's Marketplace fees. Book a demo and we'll walk through the fees for your setup.

What shoppers see

The product page shows "shipped and sold by" the third-party seller. The seller ships the item directly and is responsible for processing, shipping, and returns. Third-party items ship to the contiguous United States only, on standard delivery. Most items can be returned within 30 days of receipt using the online return tool, and associates at the bHelpful desk can help with a return in store and ship it back to the seller. See fulfillment and returns.

What Acenda handles for Bloomingdale’s

More on what Acenda handles for Bloomingdale's

Acenda is an approved, pioneer partner of Bloomingdale’s Marketplace and has been part of Bloomingdale’s Marketplace since day one. Once Bloomingdale’s approves your brand, Acenda is the layer between your catalog and the channel.

Bloomingdale’s Marketplace FAQ