Channels / Sell on Macy's / Integration partner

Macy's guide

Choosing a Macy's Marketplace integration partner

Quick answer

Macy's Marketplace sellers integrate through selected feed aggregators or directly through Mirakl. Macy's publicly lists Acenda among the selected feed aggregators that Macy's Marketplace sellers can use to upload their items (source: Macy's Marketplace FAQ). Acenda is an approved, pioneer partner of Macy's Marketplace and has been part of Macy's Marketplace since day one.

Part of the sell on Macy's Marketplace guide.

Last reviewed: October 23, 2026 · Based on Macy's public information and Acenda's own pages.

Book a Demo

What the partner does

What does a Macy's integration partner do?

After Macy's approves your brand, the integration partner is the layer between your catalog and the channel.

Listings and Suggested Fixes. Maps your catalog to Macy's category attributes, checks required fields and image counts before sending, and returns rejections as plain-language Suggested Fixes.
Attributes and standard values. Colors and sizes use Macy's standard values rather than brand marketing names.
Size and color variants. Each variant needs its own GS1-certified UPC and a distinct standard color and size.
Images. Some categories need several images, and links must point at the image file.
Inventory and price. Stock and prices sync, including multi-warehouse setups, so approved items stay buyable when there is inventory.
Orders. Orders come in. Tracking, cancellations and returns go back, inside the 48-business-hour ship window.
Payouts. Weekly J.P. Morgan escrow payouts are matched to the orders, refunds and adjustments behind them.

It does not approve brands, set Macy's terms, ship orders or issue refunds. Your warehouse or 3PL ships, and Macy's decides who sells. The full breakdown is on what Acenda handles for Macy's.

Macy's list

Who are Macy's approved integration partners?

Macy's names its selected feed aggregators on its own Macy's Marketplace FAQ. That page is the source to check for who Macy's lists today, so this guide doesn't repeat the list.

Acenda is on it: Macy's publicly lists Acenda among the selected feed aggregators that Macy's Marketplace sellers can use to upload their items.

Help Center: Is Acenda an approved Macy's Marketplace partner?

Routes

Feed aggregator vs Mirakl direct vs Mirakl Connect

There are three ways people describe connecting to Macy's Marketplace. They are not the same thing.

Route	What it means
Feed aggregator	Macy's lets sellers integrate through selected feed aggregators, and lists them on its Marketplace FAQ. The aggregator maps your catalog, syncs offers and moves orders and payouts for you. Acenda is one of the listed aggregators.
Mirakl direct	Macy's also lets sellers integrate directly through Mirakl, the software Macy's uses to run its marketplace. Your own systems then connect to Macy's Mirakl marketplace without an aggregator.
Mirakl Connect	Mirakl Connect is Mirakl's own multichannel selling platform for sellers. Acenda connects directly to each retailer's Mirakl-powered marketplace that it supports, so vendors selling through Acenda do not need Mirakl Connect. See Acenda vs Mirakl Connect.

More on how Mirakl-powered marketplaces work: Mirakl marketplaces.

Help Center: How to connect a Mirakl marketplace to Acenda

Checklist

How do I choose a Macy's Marketplace integration partner?

Ask every partner the same questions, and weigh the answers against your catalog and your systems.

Listed by Macy's. Is the partner among the selected feed aggregators on Macy's own Marketplace FAQ?
Time on the channel. How long has the partner worked on Macy's Marketplace?
Category templates. Does it map your catalog to Macy's category attributes and standard color and size values, and check required fields and images before sending?
Variants and UPCs. Does it check that every variant has its own GS1-certified UPC and a distinct standard color and size?
Rejections. How are listing errors returned, and how fast can your team fix and resubmit?
Stock and price. Does it sync stock and prices from more than one warehouse?
Orders. Does it move orders, tracking, cancellations and returns inside the 48-business-hour ship window?
Payouts. Does it reconcile the weekly escrow payouts order by order?
Your systems and other storefronts. Does it connect your store or ERP, and can the same connection run Bloomingdale's and other Mirakl department stores?
Fee model. Is it a flat fee per channel or a percentage of your sales?

Acenda's answers

How Acenda measures up

Each answer below is stated on the Acenda page linked in that row.

Checklist point	Acenda
Listed by Macy's	Macy's publicly lists Acenda among the selected feed aggregators on its Marketplace FAQ. Stated on: What Acenda handles for Macy's.
Time on the channel	An approved, pioneer partner of Macy's Marketplace, part of it since day one. Stated on: What Acenda handles for Macy's.
Category templates and rejections	Category attributes, standard color and size values, required-field and image checks before sending; rejections returned as plain-language Suggested Fixes. Stated on: What Acenda handles for Macy's.
Variants and UPCs	Each variant with its own GS1-certified UPC and a distinct standard color and size. Stated on: Size and color variants.
Stock and price	Stock and price sync, including multi-warehouse setups. Stated on: Inventory and pricing.
Orders	Orders in; tracking, cancellations and returns back, inside the 48-business-hour ship window. Stated on: Orders and fulfillment.
Payouts	Weekly J.P. Morgan escrow payouts matched to orders, refunds and adjustments. Stated on: Returns and settlement.
Other storefronts	The same connector supports Bloomingdale's and other department-store marketplaces, including Nordstrom, Kohl's and Lowe's. Stated on: What Acenda handles for Macy's.
Mirakl Connect	Not needed for vendors selling through Acenda. Stated on: Acenda vs Mirakl Connect.
Introductions	Acenda can introduce or nominate qualified brands. An introduction or nomination is not approval. Stated on: Macy's and Bloomingdale's introductions.
Fee model	A flat rate per channel, never a percentage of sales, separate from Macy's fees. Stated on: Sell on Macy's.

Same connector

Bloomingdale's too

Bloomingdale's Marketplace is part of the same Macy's, Inc. program, and the same Acenda connector supports it. Approval is separate: approval for one does not mean approval for the other, and storefronts, seller accounts and catalog setup are separate too.

See sell on Bloomingdale's and Macy's vs Bloomingdale's Marketplace.

Keep reading

Sell on Macy's Marketplace — the full seller guide →What Acenda handles for Macy's →Launching on Macy's →Mirakl marketplaces →Macy's Marketplace fees →

Macy's Marketplace integration partner FAQ

Who is the best integration partner for Macy's Marketplace?

There is no single best partner for every brand. Start with the selected feed aggregators Macy's names on its Marketplace FAQ, then compare them on the same points: time on the channel, Macy's category templates and standard color and size values, GS1 UPCs, orders inside the 48-business-hour ship window, weekly payout reconciliation, the systems they connect, and the fee model. On those points, Macy's publicly lists Acenda among the selected feed aggregators, and Acenda is an approved, pioneer partner of Macy's Marketplace that has been part of it since day one.

Is Acenda an approved Macy's Marketplace partner?

Yes. Macy's publicly lists Acenda among the selected feed aggregators that Macy's Marketplace sellers can use to upload their items. Acenda is an approved, pioneer partner of Macy's Marketplace and has been part of Macy's Marketplace since day one. An introduction or nomination is not approval. Macy's makes the final decision.

Does Macy's Marketplace use Mirakl?

Yes. Macy's Marketplace runs on Mirakl. It was announced in November 2021 and went live on macys.com in September 2022. Sellers integrate through selected feed aggregators, including Acenda, or directly through Mirakl, and vendors selling through Acenda do not need Mirakl Connect.

Can I connect Shopify, NetSuite, Odoo, Business Central or Acumatica to Macy's through Acenda?

Yes. Acenda connects each of these systems, and connecting one lets you sell on the channels Acenda connects, Macy's Marketplace included. Connecting a system doesn't affect whether Macy's accepts your brand; Macy's makes its own decision. See the Shopify, NetSuite, Odoo, Business Central and Acumatica integrations.

What are Macy's Marketplace fees?

Macy's Marketplace fees align with industry-standard marketplace commission and referral structures, with exact commercial terms set by Macy's and confirmed during onboarding. Macy's does not publish a public rate card. Acenda's fee is separate: a flat rate per channel, never a percentage of sales. See Macy's Marketplace fees and Acenda's fees.

Sources: Macy's Marketplace FAQ (marketplace.macys.com/faq.html) and Acenda's Macy's Marketplace pages.

Want to see the connection on your catalog?

Book a demo and we'll walk through your catalog, your systems, and how Acenda runs Macy's Marketplace with you.

Book a Demo