Several large U.S. retailers run their curated online marketplaces on Mirakl, including Macy's, Bloomingdale's, Nordstrom, Kohl's, Lowe's, and Ulta Beauty. You still sell on each retailer's own site, and each retailer decides who sells. Acenda lets you manage one product catalog and publish it to the Mirakl-powered marketplaces it connects.
Last reviewed: October 23, 2026 · Based on retailers' public information and Acenda's integration work.
Your catalog, and how inventory, pricing, orders, shipping, and cancellations flow
What doesn't
Approval, category rules and attributes, image rules, shipping options and carriers
Fees
Set by each retailer; Acenda's fee is a flat rate per channel
What does “Mirakl-powered” mean for a brand?
It means the retailer uses Mirakl's software to run its marketplace, while you sell on the retailer's own site under that retailer's rules.
Mirakl is the software several retailers use to run a third-party marketplace on their own site. Shoppers buy on the retailer's site. The retailer sets the assortment and content rules, decides who sells, and sets commercial terms.
Shared software is not shared approval, shared fees, or shared content rules. Each retailer reviews brands on its own, and each has its own categories, attributes, image rules, and shipping setup.
What you can reuse is your catalog, and the way inventory, pricing, orders, shipping confirmations, and cancellations flow. Read what carries over between Mirakl retailers.
Which Mirakl-powered marketplaces does Acenda connect?
Manage one product catalog in Acenda and publish it to multiple Mirakl-powered marketplaces, including Macy's, Nordstrom, Kohl's, Lowe's and more. Acenda adapts your listings to each retailer's category and attribute requirements, and keeps inventory, pricing, orders and shipping in sync from one place.
Macy's curated marketplace on macys.com, live since September 2022. Interested sellers start with a questionnaire on the Macy's Marketplace partner site. Macy's publicly lists Acenda among the selected feed aggregators that Macy's Marketplace sellers can use to upload their items. See how to choose a Macy's integration partner.
Part of the Macy's, Inc. marketplace program, launched after Macy's in 2023. Bloomingdale's merchant team selects every brand, and approval at Macy's does not carry over.
A curated marketplace on Nordstrom.com, launched in April 2024. Brands set their own product prices and ship direct, while Nordstrom controls presentation and customer service. See how to choose a Nordstrom integration partner.
Kohl's expanded its curated marketplace from a pilot to a full launch in March 2023. Brands start with Kohl's “Apply to Become a Partner” interest application on kohls.com.
Launched on Lowes.com in December 2024. In May 2025, Lowe's announced a partnership with Mirakl. You apply at Lowes.com/Marketplace, and selected sellers are invited to onboard.
Ulta Beauty's invitation-only marketplace for beauty and wellness brands, launched in October 2025. Applications run through RangeMe from ulta.com/marketplace.
Each guide covers that retailer's requirements, fulfillment and returns, and fees.
Does one connection list you on every Mirakl-powered marketplace?
No. You apply to each retailer separately, and each approval covers only that retailer.
Carries over
One catalog and its product data.
The way inventory, pricing, orders, shipping confirmations, and cancellations flow.
The mapping workflow in Acenda.
Set by each retailer
The category tree and required attributes.
Allowed values, for example Macy's color and size naming.
Image rules.
Approval and review queues, per retailer.
Shipping options, carrier lists, and cancellation reasons, configured per retailer.
A brand that has launched on one Mirakl-powered marketplace will recognize the process on the next, but it is still a new launch. See launching a new Mirakl marketplace.
How do brands get approved?
Through each retailer's own path; there is no single application for Mirakl-powered marketplaces.
Macy's and Bloomingdale's use the Macy's Marketplace partner questionnaire and decide separately.
Kohl's uses its interest application.
Lowe's takes applications at Lowes.com/Marketplace and invites selected sellers.
Ulta's application runs through RangeMe.
Nordstrom's marketplace is curated, and Nordstrom does not publish a detailed application process.
Acenda can introduce or nominate qualified leads to almost any third-party marketplace. An introduction or nomination is not approval. Each retailer makes the final decision.
Acenda is an approved, pioneer partner of Kohl's Marketplace, Macy's Marketplace, Bloomingdale's Marketplace, Nordstrom Marketplace, Lowe's Marketplace, and Ulta Beauty Marketplace, and has been part of each since day one. With that comes the honor and responsibility of assisting with introductions and nominations for qualified brands. An introduction or nomination is not approval — each retailer makes its own final decision.
Orders routed to your warehouse or 3PL, with tracking and cancellations sent back. See orders and fulfillment.
Return-status sync on many connected Mirakl-powered marketplaces, including Kohl's and Lowe's, and payout reconciliation support. See returns, refunds, and payouts.
Acenda does not approve brands, ship orders, or set retailer terms.
Best Buy's third-party marketplace on BestBuy.com and the Best Buy app, launched August 2025. Best Buy Canada runs a separate marketplace on BestBuy.ca.
The Knot's registry shop, launched August 2020, where couples add products from partner brands.
What fees apply on Mirakl-powered marketplaces?
Fees on these marketplaces align with industry-standard marketplace commission and referral structures, with exact commercial terms set by each retailer and confirmed during onboarding. Acenda's platform fee is separate (flat rate per channel, never a percentage of sales).
Acenda's fee depends on which channels you turn on; see Acenda's fees.
Book a demo and we'll walk through the fees for your setup.
It is a retailer's own online marketplace that uses Mirakl's software to run third-party selling. Shoppers buy on the retailer's site, and the retailer sets the rules and decides who sells.
Which Mirakl-powered marketplaces can Acenda connect me to?
Acenda connects to Mirakl-powered marketplaces including Macy's, Bloomingdale's, Nordstrom, Kohl's, Lowe's, and Ulta Beauty, and more. Each retailer still decides who sells.
Does one Acenda connection list me on every Mirakl marketplace?
No. You apply to and are approved by each retailer separately, and each one has its own categories, attributes, image rules, and shipping setup. What carries over is your catalog in Acenda and the way inventory, orders, and shipping flow.
Is Target Plus a Mirakl-powered marketplace?
No. Acenda connects to Target Plus through a dedicated, direct Target integration. Target publicly lists Acenda as a Target Plus Channel Partner.
How do I get approved on a Mirakl-powered marketplace?
Apply through that retailer's own path. For example, Macy's uses a questionnaire on its Macy's Marketplace partner site, Lowe's takes applications at Lowes.com/Marketplace, and Ulta Beauty's marketplace application runs through RangeMe. Being live on one retailer does not approve you on the next.
Can Acenda nominate my brand to a Mirakl-powered marketplace?
Acenda can introduce or nominate qualified leads to almost any third-party marketplace. An introduction or nomination is not approval. Each retailer makes the final decision.
What fees apply on Mirakl-powered marketplaces?
Fees on these marketplaces align with industry-standard marketplace commission and referral structures, with exact commercial terms set by each retailer and confirmed during onboarding. Acenda's platform fee is separate (flat rate per channel, never a percentage of sales). Book a demo and we'll walk through the fees for your setup.
How long does it take to go live on a Mirakl-powered marketplace?
There is no shared timeline. Each retailer's review and your catalog readiness set the pace, and Acenda does not promise a go-live date.
Sources: each retailer's public marketplace pages and announcements, and Acenda's own integration work.
Mirakl