Sell on, Inc. is an online marketplace based in Salt Lake City, Utah. Founded in 1997, caters to middle-aged, female consumers. The top selling categories on Overstock are home textiles and fine jewelry. Recently, Overstock has branched out into the Crypto currency market. Consumer traffic to Overstock has declined recently due to changes in Google's search algorithm. is still a decent marketplace and is considered a healthy part of a well rounded ecommerce strategy. Overstock's commission is slightly higher than other channels.

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